#Perfect moment ski pro

#Perfect moment ski pro

Originally the brainchild of a pro skier and extreme-sports filmmaker, Thierry Donard, it launched as a technical sports line mostly worn by the team of thrill-seekers who worked on his freeride ski and surf documentaries.īut under the ownership of former hedge fund manager Jane Gottschalk and her financier husband Max Gottschalk since 2012, it has transformed into social media’s hottest ski brand, spotted on the likes of Chiara Ferragni, Nicky Hilton and the Duchess of Cambridge and stocked at retailers including Net-a-Porter, Saks and Selfridges.

Perfect Moment has come a long way since it was founded in 1984 in Chamonix, France. “We were introduced to it by some friends and just fell in love with the story and how bold the aesthetic was.” “This is a brand that we’ve really come to love over the last couple of years, at first just as consumers, as fans of the brand,” Nick Jonas told BoF in an interview by phone. Perfect Moment, the label best known for its sleek all-in-one snow suits and colourful matching ski sets, has secured a minority investment from Nick and Priyanka Chopra Jonas, marking the celebrity couple’s first joint venture in the fashion world and Perfect Moment’s first investment outside of a limited friends and family round.

It may be the height of summer, but that hasn’t stopped Instagram’s favourite skiwear brand from welcoming some starry new investors.